Craft2INSPIRE Social Enterprise was founded to revive ethnic traditional villages and enable poor women belonging to ethnic minorities in Vietnam to have better livelihoods through marketing their ethnic handicrafts.

We are neither like a manufacturer nor a trader. We playes to 2 key roles:

1. Providing local ethnic people production orientation  through

forming and consolidating ethnic group of production
Regarding this role, we initially go to ethnic areas with the piority in northwest of Vietnam, implement the research on their capability and their contemporary difficulties to evaluate if their status match with our target of products and requirements of production organization. The most important key in our selection of the production group is that we found a local leader that we can trust and he/she is willing to dedicate their time to our business. The leader will be shareholder in our social enterprise. If the leader has not yet found, nothing will go further. After a leader is appointed or invited, we will work together on process of producing and selling their products. The group we work with may be a formerly founded or new one.

Our production orientation lies in following activities:

• Forming or re-structuring local ethnic production groups (with the appointed leaders)
• Researching on the strength of each production groups
• Designing products that match with the market demand
• Training group of production to work on new products

2. Finding the market for their products

We run business development activities to find the market for our group's products through

• Exbibiting our products in Domestic and  International Gift Fairs.
• Promoting on ecomerce websites (Alibaba, Etsy, Global Sources, Dawanda)
• Doing the customer care

How do we evaluate our soical impacts?

We measure our social impacts through following indicators

- The number of ethnic poor women get involved with us every year

- The income rate of our beneficiaries